Minister for IT and telecommunications Paul Swain will be fronting up, virtually speaking, to an online chat session tonight on the new Labour party website.
A work in progress, the new site is aimed at the 16-25 age group and will contain information on Labour's youth policies without being overtly "political or preachy" according to Chelli Rimmer, account manager for Mission Hall Creative, the Wellington-based design and advertising agency that developed the site.
"It's definitely stage one of the site's development. We'll be adding new features over the next six to eight weeks." Rimmer says the internet was chosen as the medium to deliver this message because it ranks highest among youth after TV and radio.
"And we can't use those two outside election times of course."
Rimmer says the chat session, where Swain will be available to answer questions from the public, will be the first of a number of such events.
"We're anticipating a series of monthly online chats."
After Swain it will be Trevor Mallard's turn in the hot seat.
Swain will be online from 6pm tonight at the Heads Up site. Swain's portfolios include transport and small business, as well as being associate minister of economic development, finance and revenue along with his roles in IT and telecommunications.