Olympic sites start to hot up

NZoom's Olympics Web site has shown up in an Asia Pacific-wide ratings sweep - but the most popular Games sites in the region are Japanese.

Nielsen//NetRatings' Asia Pacific Web Olympics Index for September 16, the first day of competition showed the oneolympics.nzoom.com site as the 11th most popular in the region.

NZoom's executive producer of sport, Dave Simonsen, says the company will compile detailed logs this morning, but its technical staff have already noticed "a fair bit of load", especially as New Zealanders went back to work yesterday, where they were more likely to use the Internet to check results.

Nielsen ranked sports.yahoo.co.jp and nikkansports.com first and second for the day. The official global site olympics.com came in third, with more than a 30% of its unique audience now hailing from outside the host country Australia. Olympic.com.au, the joint site of Australian Olympic Committee and host broadcaster Channel 7, is fourth in the index, with Nielsen saying all of its traffic is coming from the Australian market at this stage.

Meanwhile, Neilsen's competitor in the Web measurement business, Hitwise, says olympics.com captured more than 20% of all traffic to Australian websites on both Saturday and Sunday, displacing ninemsn.com.au from the top spot in its rankings for the first time in more than two months.

While Hitwise noted a "significant" increase in traffic to the US broadcaster NBC's site at nbcolympics.com, the site did not rate at in the top 15 in Nielsen's Asia-Pacific index.

Chinese language site www2.netvigator.com appeared in the Nielsen index at 9th spot, with Nielsen suggesting that Chinese-speaking Internet users from Hong Kong and Singapore are going to the site for results and information.

Nielsen NetRatings' most popular Olympics-related domains surfed in Asia Pacific for Sept 16

1. sports.yahoo.co.jp

2. nikkansports.com

3. olympics.com

4. olympics.com.au

5. joc.or.jp

6. sydney2k.lycos.co.jp

7. sports.yahoo.com

8. sportsillustrated.cnn.com

9. www2.netvigator.com

10. wave.au.com

11. oneolympics.nzoom.com

12. gamesinfo.com.au

13. willhill.com

14. espn.go.com

15. fanmail.olympic.ibm.com

Source: Nielsen NetRatings

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