Kiwis first to get new online research service

Kiwi companies are among the first in the world to gain access to a new online research service from market researcher ACNielsen.

Kiwi companies are among the first in the world to gain access to a new online research service from market researcher ACNielsen.

Customised research group director James Armstrong says ACNielsen.online allows businesses with Web sites, or those looking to develop one, to study markets using his company's range of research services.

"A client could, for example, for example, target viewers of a particular television show, promote to them, then monitor what proportion had in fact being driven to the client's Web site.

"The service will conduct both online and offline research to give a complete picture of target audiences," he says.

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