The battle for the regions online has been rejoined by Wilson and Horton, with 19 individual W&H publications now able to place their own content on its MyTown site.
The company says the new capability means regional newspaper readers now have their own local news Web site, and is another step towards creating "the definitive multimedia database on New Zealand"
Wilson and Horton Interactive operations manager Anna Curnow says each publication will be load its own content into MyTown, "retaining editorial control of the sites for their communities."
W&H appears to be taking a different view of regional coverage to newspaper competitor INL, which has consolidated coverage from 14 regions on its Stuff site.
MyTown features individual sites for Auckland, Hamilton, Bay of Plenty, Hawke's Bay, Wellington, Christchurch and Dunedin, with Northland, Rotorua, Taupo and Wanganui coming online early next year.
Martin Simons, CEO of Wilson and Horton Regional Newspapers says editorial staff from around the regions have been trained to load their own content into the site "as well as in the issues relating to online editorial and different opportunities the net offers. Content will be largely taken from the local papers with regional editors planning to use the site as a fresh media format enabling unique approaches to local issues."
W&H Interactive operations manager Anna Curnow says the company is to bring local classified listings through to the sites "and appropriate advertising options will be available to local advertisers through the local sales teams."