The developers of Mobil's MAX customer loyalty programme have received $360,000- the first grant under the government's new technology funding criteria.
Auckland - based Visible Results, a subsidiary of The Atlantis Group, uses thermal read/write technology to update and display customer loyalty information in-store.
The funding will be used to develop better solutions for more widespread use of the technology, including the ability to support Asian characters.
Once completed, the new system will allow global deployment of loyalty programmes, enabling marketers to tailor, target and maintain appropriate offers from one central location.
Atlantis Group managing director Michael Whittaker says the grant is proof of the government's commitment to supporting the development of technology.
"The biggest risk the government faces in funding technology is the possibility that new products are created which , for commercial reasons, are never brought to the market," he says.
But Atlantis has a track record of developing its graphicard technology, which led to its use by Caltex in Singapore and Dymocks in Australia.
Hence, Whittaker says he is confident the funding would bring results.
Visible Results was formed in 1997, employs more than 40 staff, and has subsidiaries in Singapore, Australia and Japan.
The government's new technology Business Growth Programme funds up to 50 petcent of the cost of R&D and technology. The projects are assessed by a committee from the academic and business world.