All GoGo at WebMedia

Auckland developer WebMedia this week saw the launch of the first major project to flow from its relationship with Hong Kong's Techpacific.com -- a $NZ4 million music website called GoGo.com.

Auckland developer WebMedia this week saw the launch of the first major project to flow from its relationship with Hong Kong's Techpacific.com – a $NZ4 million music website called GoGo.com.

And last night, the company rounded off its week by picking up two awards in the Interactive New Zealand Awards.

The new site allows pop fans to sample, buy and discuss music online. It has been launched by former the former CEO of BMG Asia and former INXS manager David Loiterton.

Although GoGo.com is targeted at the Asian market, more than half of the early CD sales have come from the US – which is not, says WebMedia managing director Glenn Harding, as odd as it sounds.

"Particularly on the West Coast, there's a very large Asian community and they can't get access to Asian music. The unique point of differentiation at GoGo is that they have a very large Asian music catalogue," says Harding.

The back end of the site is built in ATG Dynamo, a content management platform that plays in the same market as Vignette Story Server (used by Xtra and INL's Stuff site). In Europe, Dynamo powers some major sites, including Playstation Europe, among others, but up till now it has been almost unknown in the Asia-Pacific market.

A WebMedia development team of up to 10 worked on phase one of GoGo.com, which costs just over $4 million, including software licenses and hardware. The company will continue to work on subsequent developments to the site.

Meanwhile, WebMedia has opened a development base in Melbourne, using locally-recruited staff.

Harding says the company has also hired in some WAP skills and is working on mobile applications.

"We're also incubating our own product, a workflow and communications solution that's going to be provided on an ASP basis. That's going to be ready as a commercial solution in February next year."

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