Messaging company to target local telcos

Messaging company Centrinity will be using its new local office to target outsourcing providers of its unified messaging system, as well as big companies, and its traditional market in the education sector.

Messaging company Centrinity will be using its new local office to target outsourcing providers of its unified messaging system, as well as big companies, and its traditional market in the education sector.

If employees’ phone, fax and email messages are held remotely, some organisations may prefer the service to be run by a third-party, such as their telecomms service provider, rather than operating a server in-house, says newly appointed New Zealand manager Michael Middlemiss.

“We are talking to several telcos already” in New Zealand, he says. The Canadian subsidiary of US telecoms company Sprint is already offering a Centrinity UM-based service.

The Canadian-based company this month started up an office in Wellington, to handle the whole of the Asia-Pacific market as far north as China. Previously, it has operated through agents, including Middlemiss.

Unified messaging allows all messages – phone, fax and email – to be accessed through one common server-based mailbox, from desktop client software, through a browser interface or through a telephone.

This includes the ability to read out emails with a synthesised voice. To be ready for China, the company is working on voice synthesis in Mandarin, with its system of different tones for the syllables of the same word, denoting different meanings.

Centrinity is also "talking to" a third-party supplier of voice recognition technology, so users might eventually be able to dictate email replies from a remote phone.

UM is branded as part of Centrinity’s First Class range, which also includes groupware for collaborative working over intranets and a “collaborative classroom system”, to facilitate administration, collaboration and content delivery in the educational market.

This product has been adopted by the Danish Schools Network, which has 250,000 users, and tracks individual students with a consistent identifier and network account throughout their educational life.

Centrinitry was formed last year when MC2 Learning Systems took over SoftArc, developer of the First Class products. Apart from adding strength in the education market, MC2 brought marketing strength, an area in which SoftArc was less strong, says Middlemiss.

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