Dollar forces price increases at HP

The weak dollar has forced fresh price increases at Hewlett Packard, though it has also cut some prices from November 1.

The weak dollar has forced fresh price increases at Hewlett Packard, though it has also cut some prices from November 1.

Home computer price increases averaging 8% announced last month, are now finally filtering through to the shops.

Stores have held off passing on their price increases but PC marketing manager Melanie Ferguson says stocks at the old price are finally running out.

The home market Pavillion range had started at $2299 but now retails from $2400 upwards. But Fergusson says there are no further increases planned for the series.

The DJ printer series sees the base model DJ640C remaining at $250 excluding GST, but the DJ840C drops $30 to $340 excluding GST, the DJ950C drops $150 to $590 excluding GST and the top-of-the-range DJ970Cxi drops from $899 to $840 excluding GST.

However, the DJ930C increased $20 to $490 excluding GST.

Scanner prices have either stayed the same or increased by upto $125, or 10%. The basis SJ3300C is up $20 to $260 excluding GST and the SJ6350 is up from $1,250 to $1,375 excluding GST.

The OfficeJet product remains the same, as does the digital camera range. But the CD-Writer 8250i drops from $514 to $440 excluding GST.

Mike Carden, HP general manager, says the company has suffered "exchange rate pressure" and component price increases though some prices are on a downward trend.

Despite last month's price increases, which retailers are just now passing on, HP PC prices should be the same as earlier in the year, while other manufacturers will have higher prices this Christmas than last year, he says.

"It's a pretty competitive market. We can't raise our prices as much as we'd like to," he says.

Join the newsletter!

Error: Please check your email address.
Show Comments

Market Place

[]