For those about to Grok ...

IDGNet's hugely popular internet industry party The Grok will be staged one more time this year.

IDGNet's hugely popular internet industry party The Grok will be staged one more time this year.

The last Grok, in August, drew nearly 700 people from across the internet sector – from hardware companies to ad agencies – to the Wintergarden in Auckland's Civic Theatre. This time, the event moves across the road to the refurbished St James complex, on December 14.

Speakers lined up for the early part of the evening include Mark Cubey and Michael Tucker of the Wellington-based multimedia publication Loop, and Philip Carden, the co-founder of Cyberelves and a popular figure on the US conference circuit, with one more to be confirmed.

As the evening unfolds, three of Auckland's top club DJs – Roger Perry, Bevan Keys and Luke Thompson – will play in the St James dance arena, while other rooms and bars will be open for networking and social pursuits.

"We learned a lot of the last event – especially regarding separating the speakers and the people who want to hear them from the folks who simply want to network," says IDGNet news editor Russell Brown. "The new venue will allow us to provide a dedicated theatre setting for the presentations."

IDGNet's partners in The Grok, WebMedia and Octane Creative Services, are again key contributors to the event, and this time the music and media collective Kog Transmissions will be providing video "eye candy" throughout the venue. There will also be a range of tasty "Groktails" offered from a special bar and a number of other surprises.

"The feedback from the last event was extraordinary, and we're urging industry management to look on this one as a Christmas treat for themselves and their staff," says Brown. "The idea of these events is that they allow everyone – management and footsoldiers, suits and geeks – to mix and mingle.

"Anyone making business plans for December should note that The Grok is on a Thursday night. We're anticipating the Friday will be a pretty quiet day for the new economy …"

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