Aoraki is restructuring its Cardinal subsidiary to introduce tighter control, concentrate the New Zealand base of the company in Christchurch and free up staff for possible transfer to the company’s UK operation.
The move is intended to assist the company's export efforts. To support developers overseas, “we need a critical mass in Christchurch”, says spokesman Greg Williamson.
Some people will be moved in from other centres. This move has already lost the company one senior member of staff. Mark Pridgeon, effectively Cardinal sales manager in Wellington, left the company after being offered a job in Christchurch, apparently because he did not want to move. Pridgeon could not be contacted.
Like a number of Aoraki staff, Pridgeon ran a semi-autonomous unit called a “Cardinal partner”. Aoraki will be absorbing these partnerships and their staff into the central company structure.
More centralised control is appropriate, Williamson says, since the company is having to react more quickly and manage more and shorter projects, in the age of e-commerce.
The change is not a reaction to a lack of success in the other centres, Williamson says. The former partners will still mostly stay where they are. “They will just change to a very similar role with a different name.”
"We have five or six staff in the UK at present, and we want to build that to around 30," Williamson says. Some of this boost will be by relocation, but staff will also be sought in the UK.