Buy.com.au bites the dust

Buy.com's glitzy Australian etail site bit the dust this week in another kick in the guts for the online retail business model.

          Buy.com's glitzy Australian etail site bit the dust this week in another kick in the guts for the online retail business model.

          Buy.com.au has apparently succumbed to US investor pressure after stating the decision is driven by the need for its parent, Buy.com, to "focus financial resources on its core US business."

          "Softbank, which is also an investor in Buy.com Inc, said given the reality of the much tighter technology sector, Buy.com Inc's decision to withdraw from the Australian market and focus on its core business, would be seen by investors in the US listed company as a prudent move to maintain flexibility," the company said in a press statement.

          Local executives refused to comment directly on the company's closure. Andrew Isles, chief executive of joint venture partner EVentures, said in the statement the closure was necessary despite successful growth in sales and its customer base.

          "While many alternatives to closure had been considered, none were acceptable to all the Buy.com.au joint venture partners," Isles said.

          A message posted to its site reports: "We have closed our virtual doors effective 11am on 21st November, 2000 and are taking no new orders."

          The company says it will fulfill all existing orders for which payment has been made in accordance with existing contracts.

          The company opened for business on May 4 this year with a lavish rooftop party at Sydney's Broadway retail shopping centre complete with a huge sound and light display, lounges, a bar, stage and outdoor entertainment area.

          Its claim to fame was the deep pockets of backers Softbank and News Corporation's EPartners group EVentures, in addition to the resources of it's own US operations. The e-tailer also has operations in the US, UK and Canada.

          Other comment posted on Buy.com.au reads: "We hope that we have provided you with an enjoyable experience with Buy.com, as that has been one of our core objectives. Thank you for being a part of Buy.com; your tremendous support has meant a great deal to us. The team at Buy.com."

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