Adobe seeks new distributor in NZ

Adobe Systems says it will announce the name of a new distributor in New Zealand early next year, with its current agreement with Renaissance ending today.

Adobe Systems says it will announce the name of a new distributor in New Zealand early next year, with its current agreement with Renaissance ending today.

Adobe says the decision not to renew Renaissance's

contract for the financial year 2001 – thus ending a long relationship - was "made mutually by both companies".

Adobe's exclusive distribution with Renaissance ended in 1998, when it signed up Tech Pacific as a second distributor, explaining that staying solely with Renaissance would have limited its opportunities with some large channel suppliers.

Tech Pacific will continue to distribute the Adobe range wuth the exception of shrinkwrap upgrades, which are sold directly through the Adobe Upgrade Centre.

Adobe's Pacific sales manager John Biviano says that for 2001 the company will focus on "increasing sales in Acrobat PDF and web technologies, such as GoLive and LiveMotion."

But the current success story appears to be the company's InDesign page design product, which has pushed out arch-rival Quark Express - apparently on cost grounds - at New Zealand Magazines and is being taken up by other print publishers, including the New Zealand Herald and IDG Communications.

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