IT and traditional sectors mix at Export Awards

The winner of this year's Export Awards and a manufacturer of 70,000 steamed puddings a day says the internet is becoming an integral part of its success.

The winner of this year’s Export Awards and a manufacturer of 70,000 steamed puddings a day says the internet is becoming an integral part of its success.

Auckland-based Old Fashioned Foods, makers of “Aunt Betty’s” fruit puddings, has grown from five years ago to employing 22 staff and exporting $5 million of puddings to UK supermarkets such as Tesco, Safeway and Sainsbury.

It commissioned web developer Web Enz to build its website at www.auntbettys.co.nz nearly six months ago to help build its profile and showcase illustrated catalogues of its products, says marketing assistant Grant McKendry. But in the past few weeks it has added a function for its overseas and local distributors to order online, a service which will be the way of the future, McKendry says.

Old Fashioned Foods won both the overall award and the small exporter award at the Trade NZ-organised awards.

Christchurch-based Inversys Energy Systems, formerly Swichtec, won the DHL major exporter award. Other winners include Marshal Software, an electronic security company which experienced an 850% increase in turnover and doubled its staff in the past year. Marshall was awarded the DHL e-commerce innovation export award. Gallagher Group head Bill Gallagher was awarded TradeNZ’s director award.

Meanwhile, Foodstuffs (South Island) has won the inaugural Deliotte e-Merging business of the year award at last week's annual Deloitte/Management Magazine Top 200 Awards ceremony. Foodstuffs (South Island) implemented an EDI system to transfer information throughout the supermarket group, its suppliers and customers. It plans future e-commerce projects such as a dedicated website, a move in prototype to XML and a new email system.

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