The Ihug-controlled Video Ezy rental chain has launched its own dial-up internet service.
In line with a global trend towards basic internet access being offered alongside other content or services, the chain will offer dial-up and free new-release videos for a flate rate of $24.95 a month under the brand Ezynet.
Ihug bought a 51% stake in Video Ezy in April of this year, with plans to use it to drive its e-mmediate internet ordering and delivery business, which has yet to emerge from a small-scale trial in Ponsonby.
The chain will now sell the new $699 Ihug Surfboard, a set-top box which allows the internet to be used on a TV screen, meaning, says Video Ezy Director Russell Clark, that customers won't even need a home computer to take advantage of the offer.
Clark says the new move is aimed at providing customers with "the best of both screens". The new Ezynet website will feature information on new movies, chat rooms and email updates on new titles.