The promotion looks to address the great challenge for internet business – the cost of acquiring customers – head-on, whilst entering the Christmas spirit by raising funds for children at risk. It began on Monday and will run through until January 11.
Unicef national manager Jeff Brown says the fact that that Opt-In NZ is a free service "makes it a perfect partner for us" and is encouraging New Zealanders to visit the site and sign up to receive email about products and services in which they have an interest.
"No one has to buy anything and they can opt-out at any time," says Brown. "And the best part is, we get a dollar donation for everyone who freely decides to 'opt-in'."
Tom Skotidas, managing director of Email Impact, the company that runs Opt-In NZ, believes the promotion is a world first. He says his company was attracted to a partnership with Unicef partly because "we liked the fact they are involved with so many projects close to home, such as the flooding
in Vietnam, and that they are one of a few charities technologically-savvy enough to have an on-line donation service already in place.
"As a company we wanted to do something special this Christmas and Unicef has provided us with an opportunity to help children who are far less fortunate than our own in New Zealand", says Skotidas.