Merkle appoints new CIO

Mark Cross joins Merkle Direct Marketing , a provider of information-based database marketing services in Lanham, Md. as chief information officer. In this position, he will oversee IT strategy across the enterprise and will also be responsible for Merkle's database systems business.

Previously, Cross spent a decade with Marriott As senior director of end-user computing for the hotel chain, he led a group of 50 professionals in managing approximately 50,000 PCs. He also worked for marketing services company Snyder Communications for five years as CIO. Cross graduated from the University of Maryland with a degree in computer science.

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