Only two days after the launch of Wired Country's speed increased broadband service (Wired Country shakes up broadband market), Walker Wireless is about to announce its commercial service pricing and speed levels.
Walker Wireless' market strategist Barry Hastings says he has admiration for the Wired Country product but says the two systems are very different in both technology and target market.
"Wired Country has a great broadband service but it's restricted to south Auckland and it's a fixed service. Ours is portable broadband, it's fast and we've got great ease of use."
Hastings, a self confessed "non-techie" even after running Hewlett-Packard New Zealand for many years, says he installed his own broadband connection within 10 minutes.
"Now if I can do that, anyone can. It's child's play."
Hastings says the Walker Wireless solution - wideband CDMA - is capable of offering 3Mbit/s download and 1Mbit/s upload speeds immediately, with more to come from the company and the service in future.
Hastings would not discuss pricing for the service except to say "prices will be in the market". He referred to earlier comments from Walker Wireless' chairman Rod Ingles that the prices would "blow your socks off".
Speed is also an issue, following the Wired Country announcement. Wired Country will offer users the chance to "upsize" their speed by a factor of 10, so a user on 128Kbit/s will find the connection running at just over 1Mbit/s and users who buy a 1Mbit/s connection will find it running at 10 Mbit/s. Wired Country retailer ISPs offer both traffic limited and unlimited connections.
Hastings would not confirm the speed points for Walker Wireless' service, but did stress the connection speed would be "true broadband".
The two announcements come within a month of Telecom's changes to its JetStream service (But wait, there's more says Telecom) that will see a new speed point established at 256Kbit/s symmetrical. Telecom also plans to introduce new content and services under its Xtra brand name by the end of September.
Walker Wireless will launch its service later today.