Counties Power's broadband division, Wired Country, will extend its network reach to Hamilton by the end of the month, offering service to around 10,000 homes there.
CEO Neil Simmonds says the company is working with retail partner Wave Internet to offer its broadband access and voice services.
"Things are going well [in Franklin region] and it's time to grow wings."
Wired Country will offer a wireless service to end users and has negotiated a fibre-based backhaul agreement, although Simmonds wouldn't say which company that's with.
"We view laying our own fibre as a sign we didn't negotiate well enough with an existing supplier. There's plenty of fibre out there without us digging in more."
Simmonds says initially at least the company will have 1Gbit of connection into Hamilton and will be offering the same "upsized" package deals that it currently offers. As Computerworld reported in September (Wired Country shakes up broadband market) Wired Country users who buy the service find they are receiving speeds ten times faster than they pay for. Users who sign up for 128Kbit/s get 1Mbit/s and so on.
"Yes, we'll be doing that in Hamilton. There's no point otherwise."
Simmonds says the upsizing trial is hugely popular with end users.
"It's amazing how much they can use if there are no caps. We have one business user who is regularly hitting 10 GB of traffic a day. That's costing him $5 a day." Simmonds says while the company "doesn't make much of a margin" on that connection, it's not complaining.
"We are using the trial to see what customers want and we certainly wouldn't be switching his connection off."
Wired Country's voice offering, in conjunction with WorldxChange and Ihug, will also be available in Hamilton.