TVNZ's replacement for the Nzoom website will be one of the most highly promoted websites in the country, says Sue Brewster, head of sales and marketing for TVNZ Interactive.
"Every time we link from the TV to the website it will be to the same URL so we can hammer home that message," says Brewster.
TVNZ decided last year to close down its flagship website Nzoom and replace it with the TVNZ brand name and a closer affiliation with the TVNZ television programming.
"We'll be tying the content in more tightly with the programmes, so when Spooks airs we will have an interactive game on the site that relates to that show."
The news side of Nzoom, however, will remain.
"We want people to know the news will be as strong, if not stronger, on the new site."
The changeover will coincide with the launch of the new season's programming in late February, however there will be soft launch of content late in January so users can get used to the kinds of things they will see on the new site.
"We want to take those users we have over to the new site with us. That's very important."
Nzoom was initially set up as a separate business unit that would offer web design and hosting services. However in March last year the decision was made to axe that side of the business and pull the content provision team back into TVNZ proper. Nzoom's free web-based email service, Nzoomail, was sold to Auckland-based ISP ICONZ last year and still operates under the Nzoom name, however Brewster says the Nzoom name will not be sold and will be allowed to die a natural death.
"We've trademarked it, but without the website it doesn't exist."