Trucking firm finds cellular not comms apex

After switching from two-way mobile radio to Vodafone's GPRS network, trucking firm Apex Transport has gone back to its original choice.

After switching from two-way mobile radio to Vodafone’s GPRS network, trucking firm Apex Transport has gone back to its original choice.

Apex manager-owner Paul Norwood says the decision to go back to mobile radio, provided by TeamTalk, was based on cost.

“It was more expensive. We put a lock on [the handsets], but it didn’t stop the boys texting all around the country.”

Apex’s drivers were issued with handsets when the firm switched to Vodafone approximately two years ago, but the mounting expenses convinced Apex to go back to mobile radio six months ago, Norwood says. “The costs kept going up.”

In a customer newsletter, TeamTalk claims the switch to Vodafone caused Apex’s costs to rise by $2000 a month.

Apex employs 25 truck drivers and another 10 administration staff and transports goods around the North Island.

Vodafone featured Apex as a case study in an advertising campaign. It declined to comment on Apex’s switch back to mobile radio.

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