Almost a year after it announced it would kill off its online portal Nzoom, TVNZ has launched its successor.
TVNZ.co.nz is slated to become the most highly marketed website in the country with locally-produced TVNZ programmes carrying the URL. News stories on the network's various news shows will also carry links to online versions of the stories that include video footage as well as text.
While the site was up and running yesterday, there appeared to be a few teething problems this morning, with no access to the site first thing. The launch of the site has been delayed for almost seven months. Originally TVNZ hoped to shut down Nzoom in October 2003, but difficulty with the new technology, which the head of TVNZ interactive Glyn Jones describes as "different ... from anything else that's been done in New Zealand before", has held the site back.
TVNZ hopes the new site will integrate more closely with its two TV channels and better reflect the channel content. Nzoom was originally set up as a stand alone web development unit alongside the news gathering and online production team. TVNZ made the decision to cull the development unit and online production team, in effect paring back the team to its pre-internet days.
The site carries promotional material on upcoming TV shows as well as news and sport from TVNZ's various news sources.
TVNZ’s Jones was not immediately available for comment.