Telecom has broken the 100,000 DSL customer mark and is adding around 2000 new broadband customers a week, says general manager for government relations, Bruce Parkes.
Telecom has set itself the target of 100,000 broadband residential customers by the end of the year and Parkes is confident the telco won't have to include the JetStream Starter customers in that group.
"We used to add one broadband customer for every five dial-up customers. That's the other way round now - we add five broadband customers for every dial-up customer."
Telecom came under fire last year for including JetStream Starter customers in its tally of broadband customers. At the time Telecom was itself telling customers that "JetStream Starter is not broadband" in its advertising material. JetStream Starter connections are limited to 128kbit/s. Most definitions of broadband start at 256kbit/s. JetStream Starter customers made up 73% of the overall Telecom residential broadband market, meaning Telecom had only 13,000 full-speed residential JetStream customers in September last year.
Parkes says the growth can be attributed to the new JetStream Surf plans which offer 256kbit/s download speeds and seem to hit the right price points for customers.
"We needed to address the pricing and we've done that. International bandwidth has come down in price, the cost of DSLAMs and modems has come down. We've got self install kits available and the premium between dial-up and broadband is well down now. It's only about $12 or so."