No Zs for Rousseau

Strategist Joseph Rousseau is striking out with a venture aimed at bringing New Zealand companies in ICT and other fields in contact with US distributors.

Strategist Joseph Rousseau is striking out with a venture aimed at bringing New Zealand companies in ICT and other fields in contact with US distributors.

Rousseau’s new venture, under the temporary name Market Entry Services, claims to have three prospective New Zealand clients. He expects to spend periods of a month or two in the US, between working with local companies.

The name was taken simply as a stopgap, because no one had registered it, and will probably be changed to something snappier for the long term.

“But I’ll tell you this,” he says; “it won’t have a zee in it. It seems that if you want to represent New Zealand overseas you’re always expected to have a company name ending in Z. Mine won’t.”

Rousseau is perhaps best known for his research on the case for a government applications commercialisation centre.

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