Bulletin Wireless has reversed a decision to move its development team offshore, deciding instead to keep the developers here but pressing ahead with plans to use Rocom Wireless as its exclusive local reseller.In February, Bulletin revealed it would move its development team to Florida. Bruce Herbert, (pictured) Bulletin’s operating chief, said the company’s investors had been frustrated by the government’s lack of support for startups.
The company develops corporate messaging systems with offices in New Zealand, the US, Australia and the UK. Bulletin recently signed a multimillion-dollar deal with Manheim Auctions, an American car auctioneer.
Bulletin struck a deal in March, with Rocom Wireless to resell its products and services in New Zealand including looking after Bulletin’s existing customers. Bulletin recently announced that the reseller agreement has been completed; Rocom will be its exclusive New Zealand partner and that Bulletin’s developers will remain based in New Zealand.
As part of the deal, general manager Paul Treacy left Bulletin and took up the same position at Rocom.
Herbert says Bulletin has received strong support from local customers such as Telecom, Vodafone, McDonalds and Westpac and still has plenty of business opportunities in this country. Many Rocom customers are already Bulletin clients, simplifying the move to Rocom’s billing and CRM systems, he says.
Rocom GM Treacy says the Bulletin development team is well established in New Zealand and there was little difference to customers whether developers were based in New Zealand or abroad. There was no pressure from customers to keep the development team based locally, he says. “I think that we can do these applications from any base.”
Bulletin’s US investors realised development could be done just as efficiently in New Zealand as in Florida, Treacy says. For Rocom, the arrangement means little will change. “Rocom are now just using the Bulletin team as we always have.”
Herbert, who is based in London, says the Manheim project is “up and running”. The system allows information about cars to be sent to potential bidders as each vehicle is placed on auction. The project recently entered its second stage, a premium service, he says.