Success or also-ran – difference is in collaboration

Vendors get into instant messaging

Collective intelligence is an organisation’s most precious asset. It makes the difference between a successful enterprise — one that can pool its expertise to address common opportunities and threats — and a competitive also-ran.

Traditionally, the business intelligence industry has offered little that directly addresses the collaboration environment. Most business intelligence applications focus on delivering targeted reports, analytics, dashboards and other key data to users, who are expected to rely on their own social intelligence, and on third-party collaboration tools, to decide when and how to share this information with colleagues.

In recent months, though, business intelligence vendors have begun rolling out more collaboration features or begun talking about features we can expect in the coming year. Not all of them have boarded the collaboration train, but those that have will certainly spur others to follow.

Instant messaging is central to the business intelligence industry’s collaboration roadmap. For example, Hyperion has announced a product that will embed instant messaging into an always-on desktop business intelligence interface, enabling more direct communications among decisionmakers in response to real-time feeds of key performance indicators.

Business Objects is developing an instant messaging-based collaboration environment for possible incorporation into future products. At its recent user conference the company’s chairman demonstrated a prototype instant messaging service that could make real-time decision support available within desktop widgets, Microsoft Excel and other applications. For example, a sales team could have shared access to a common business intelligence scorecard that shows how sales actuals and projections compare with objectives, while also using an embedded instant messaging service to discuss next steps and assign action items to address problem areas.

In the first half of 2007 Business Objects also plans to roll out a feature that will provide a single repository for managing analytical application-development projects, making it easier to share budgeting, planning and financial data across the organisation.

In addition, the vendor plans to introduce enhancements that let users access business intelligence applications securely from within Microsoft Office applications.

With Microsoft Office/Excel, the de facto collaborative front end in this market segment, it’s no surprise that Microsoft plans to integrate collaborative features into its forthcoming business intelligence platform, PerformancePoint Server 2007, due to be released in the latter part of this year.

This platform will integrate tightly with Office and, just as important, with SharePoint Server 2007 and its many web-facing collaboration features.

Collaboration is one of the key differentiating themes behind PerformancePoint Server 2007. Teams will benefit from rule-driven business-intelligence best practices, workflows, annotations and notifications. Users will be able to build, customise and share reports in Excel while still connected to a secure and centrally managed server.

Although Microsoft is ahead of the business intelligence industry curve with its collaboration roadmap, it is not planning to integrate PerformancePoint Server 2007 with any of its other collaboration platforms. Nevertheless, Microsoft is further along than such rivals as IBM and Oracle, both of which have business intelligence and collaboration tools — plus knowledge management wares — but have not announced plans to converge them.

Over the next several years expect to see the business intelligence, collaboration and knowledge management segments converge.

Likewise, expect to see interactive Web 2.0 technologies such as AJAX, blogs and wikis revolutionise the business intelligence experience. Many vendors realise decision-support environments should let users access intelligence wherever it may reside — be it in data warehouses or in the heads of remote colleagues.

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Tags business intelligenceinstant messagingSpecial ID

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