Itanz takes urgent steps to broaden income stream

Mergers are good for the industry, but not so great for subscriptions

Admitting that the income Itanz gets from membership fees is insufficient to sustain the organisation in the medium term, director Jim O’Neill has signalled “a change to a new model”. That could see the organisation undertaking commissioned research and educational programmes to bump up its income stream.

Itanz will also continue its push for mergers with other ICT industry organisations. There are 140 organisations representing one part of the industry or another, O’Neill says, and obvious scope for rationalisation. Itanz is in discussion with eight of the larger groups with a view to pooling their efforts.

The thriving Indian ICT industry had managed to merge its multiplicity of lobby organisations into one, Nascom, which operates efficiently as an ICT promoter, says O’Neill. There is no reason why New Zealand cannot do the same.

He is definitely in favour of the rationalisation that is happening currently among ICT companies, with telco takeovers of software development firms among the most recent notable moves; but for every Gen-i that disappears into a Telecom, Itanz loses a corporate subscription, he says.

That means a constant push to encourage increased membership.

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