Dell back at Dell helm as Rollins resigns

The company's founder returns as CEO

Two and a half years after handing the chief executive title to his hand-picked successor, Kevin Rollins, Michael Dell is again running the company he founded.

Dell struggled under Rollins' tenure, recently losing its number-one PC vendor ranking to a resurgent Hewlett-Packard and weathering a formal investigation by the US Securities and Exchange Commission into its accounting practices.

Rollins has resigned as CEO and as a member of the company's board, Dell annoucned on Wednesday.

The company's board had decided that "there is no better person in the world to run Dell at this time than the man who created the direct model and who has built this company over the last 23 years," according to the statement said. Michael Dell also remains chairman of the board.

Rollins joined Dell in 1996 from management consulting firm Bain & Co. Prior to assuming the role of CEO in July 2004, he had served as Dell's president, chief operations officer and vice chairman.

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