Digital signage technology takes off

The Foundation for Research, Science and Technology funds kiosk technology software

Kiwi company Synergetix started out 14 years ago importing and distributing computer software. Six years ago the company turned into a software research and development company. Its original software product — customer-facing displays on point-of-sale terminals — has evolved to become one of the most installed digital signage products in New Zealand.

Today, more than 90% of Synergetix’s software sales are to overseas markets.

The company says it is currently in discussions with a US distributor for a deal worth NZ$10 million and another deal for an initial NZ$35 million purchase order.

The Foundation for Research, Science and Technology has invested in the company’s projects that allow remote computer users to access kiosk technology software via the internet, without the need to install software on clients’ networked computers.

Through its Technology for Industry Fellowship (TIF), the Foundation has also funded the company’s post graduate initiative. Synergetix’s development manager, Daniel Moreland, originally started as a TIF student.

Synergetix’s technology enables the use of animations and live video feeds, as well as touch screen technology, on large format plasma and LCD displays.

Its latest project is a software application that automatically translates information from websites into appropriate formats for use by digital signage kiosks and displays.

Synergetix has invested up to NZ$3 million in R&D, says company director Tony Scott.

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