'Computerworld', 'PC World' pile on the readers

'>>FFWD' circulation leaps 20%

Computerworld and PC World have each increased their readership by almost 10% in just six months, according to Nielsen Media Research survey results announced today.

Nielsen says Computerworld’s weekly readership increased from 41,000 to 45,000 in the six months to December 2004. Stablemate PC World’s readership also jumped, from 145,000 each month to 158,000.

Computerworld publisher Doug Casement says the increased readership reflects reader approval of improvements in the newspaper and a vote of confidence in the future of the New Zealand IT industry.

The most recent Computerworld audited circulation figures show a similar increase. The Audit Bureau of Circulation recorded a circulation of 6,073 in December 2004, up from 5,556 a year earlier.

PC World publisher Bob Pinchin says the magazine dominates its market. "It's pleasing to see PC World perform so strongly”, he says. “No personal computer magazine sold in New Zealand has more readers."

>>FFWD magazine recorded even stronger growth, with paid circulation increasing 22% in the six months to December 2004, according to ABC figures.

"We've got the momentum, and with the >>FFWD Home Entertainment Expo and other special projects continuing to boost the >>FFWD brand this year, we're in for an even bigger 2005,” Pinchin says. “We are seeing increased advertiser support with extremely solid year-on-year growth."

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