Ectus, a company formed out of research at Waikato University, has landed the first of a projected three master distributors in the US for its Ectus Media product, a multifaceted collaboration system.
Providing a simultaneous video stream, slide-show and typed real-time “chat” window, Ectus Media is designed for any environment with a “learning” element, says chief executive Mark Topping. This can be education or training in the conventional sense, corporate online presentations and induction of new recruits, health information or even central or local government consultation with the public. Education and health are expected to be the big sellers for the product, which has been in the market since late last year, and currently has seven customers, Topping says.
The company grew with the aid of venture capital investor Endeavour-icap, and is bnow owned in third shares by that company, the university and the founding staff.
The first US distributor is Rosscor, a videoconferencing specialist based in Illinois, but with other offices in Wisconsin, Michigan and Ohio. It has already recruited a number of subdistributors.
Ectus is close to finding its other two distributors to cover the US market, Topping says. It expects to announce its first US customers for Ectus Media “within two months.”
Asnet handles the Ectus media product in Australia and New Zealand.