It’s a publishing maxim that readers hate change, but a business axiom that you must innovate or die. On that note, welcome to the redesigned Computerworld.
Last year we rolled out a new format, a design refresh and a “tweaked” editorial approach. Those changes have been well-received by readers, as AC Nielsen audits show. Today we’re the fastest-growing weekly publication in New Zealand, and our website is the third most popular newspaper or magazine site in the country. Only the major dailies get more visitors.So why change an already successful formula? The new look, produced by designer Su Yin Khoo, makes Computerworld easier to read and will allow us to produce more innovative layouts in future. We’ve increased the size of body text, although the average word count per page will remain the same. We’ve tried to make our pages more consistent and coherent.
But the makeover was mainly sparked by the work put into Computerworld online. This week sees the launch of our redesigned website, designed by Mary Parks and coded by James McNickel. The new site is far more closely integrated with our print edition. We’ll be putting more news online than ever before, and where possible we’ll be updating the website throughout the day.
Computerworld.co.nz is the place where breaking local and international IT news will be published first. More technical, local and specialised articles will still be published first in these pages. We hope our online edition is the perfect complement to Computerworld on paper.
Like the print edition, Computerworld online also includes changes that will allow us to make further improvements in the future.
So what haven’t we done? Well, we haven’t moved any print sections or regular articles. We haven’t dropped any editorial content. On the website, our popular newsletters and RSS feeds are still available.
But we’re confident our changes will be well received. Other publications’ readers might hate change, but our readers are IT pros. You thrive on change and drive innovation through every corner of society and business. Who are we to argue?
So it’s in with the new, including in the editor’s chair. This week I’m leaving Computerworld for some new challenges. But I’m certain Computerworld will continue to prosper, with the best editorial team in the country covering the toughest, smartest, most dynamic industry on the planet.
Cooney is Editor of Computerworld