AMD-Intel antitrust case falls below CIOs' radar

Case doesn't occupy CIOs' minds, according to Intel ANZ managing director

AMD's antitrust case against Intel doesn't occupy the minds of CIOs, says Intel Australia/New Zealand managing director Philip Cronin.

Not a single corporate customer has raised the court case, Cronin says. Instead, they are focused on the primary interests that relate to their business.

In June, AMD launched an antitrust case against Intel claiming the company uses intimidation and the selective distribution of cash rebates to ensure PC and server companies limit their use of AMD processors. Intel has denied any wrongdoing and claims AMD is attempting to shield itself from competition.

"We aren't losing market share and we are still winning on merit," Cronin says.

"We don't just make CPUs — it isn't a processor sell", he adds.

"CIOs want to know about the whole platform and how we fit into the entire ecosystem.

"Our goal is to demonstrate value and rest on the laurels of our technology."

While AMD wants to make significant inroads into Intel's dominance, Cronin says the focus is on growing the market, not "slicing and dicing" what's already there.

In the first quarter of this year, Intel shipped 81.7% of the world's desktop, server and notebook processors based on the x86 instruction set used by both AMD and Intel to run their processors, according to data from Mercury Research.

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