Acer jumps ahead of Toshiba in local laptop sales

Toshiba now number three, HP still leads

Acer has leap-frogged over Toshiba to take second place in New Zealand laptop sales according to IDC New Zealand.

In the second quarter of 2005, Acer climbed to second position, pushing Toshiba down to third on the list. Hewlett-Packard still holds the top spot.

“The preliminary numbers for the second quarter of 2005 indicates that Acer will remain as number two in the country,” says IDC hardware analyst Liam Gunson.

The reason for Acer’s success are its strengths in the retail and consumer market, Gunson says. But a growing number of small and medium businesses, as well as home offices, are investing in laptops.

“The portability appeals to smaller businesses and as notebooks are becoming more affordable it is easier for businesses to see the benefits,” he says.

Rod Bassi, country manager at Acer Computer New Zealand, is not surprised that Acer is now ranked number two.

“We made number one in Australia for the second quarter of this year, and we have been number one in Western Europe and the Middle East since second quarter last year, but I can imagine it comes as a bit of a shock to our local competitors,” he says.

“What our success comes down to is selling more volume than the other vendors, and also the ability to deliver relevant volumes,” he says.

Acer has managed to spread its notebook sales across the market. Bassi confirms that the retail market is a strong area, but says the education and corporate sectors as growing markets.

According to a recent study by IDC, the global mobile workforce is likely to increase by more than 20% in the next four years. That means close to 900 million mobile workers using laptops, handheld PCs and mobile phones. However, IDC warns that IT support to keep these mobile workers up and running might not be able to match the demand.

The study concludes that cost is the biggest obstacle for providing mobile IT resources such as security, back up and support.

A Toshiba New Zealand spokesperson was not immediately available for comment.

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