BMC Software has put some practical muscle behind its promises to cater more for the small-to-medium business (SMB) market.
Having built up a healthy clutch of customers for the Magic helpdesk and ICT asset management product, including 14 users in New Zealand, the company is building this, security and identity management capabilities and performance management into an “integrated strategy” for some of the most pressing needs of the SME IT team, says Carlos Hidalgo, BMC’s Texas-based manager of SMB solutions marketing.
The product suite expressing this strategy is called BMC IT Systems Management Express. It includes elements of the Magic service desk, asset management and change management suite, BMC’s Identity Management Platform for .Net and BMC Performance Manager (formerly Patrol Express).
This is not a set of enterprise products “with the corners cut off”, but a new suite built specifically for the SMB, says Hidalgo.
Organisations of that size are appreciating the need for such functions about now. “They’re asking the same questions about IT’s support of the business as bigger firms were asking a few years ago.”
BMC Australia/New Zealand country manager Dave Dodds sees BMC well positioned in the local market (where most businesses are small-to-medium in world terms) against rival vendors still offering point products.
He and Hidalgo see the BMC suite positioned particularly well against IBM’s new Tivoli Express suite, which includes identity management, asset tracking, provisioning and related functionality aimed at the small-to-medium enterprise, but lacks a service-desk portion, following what some see as IBM’s missed opportunity to grab the ailing Peregrine, later acquired by HP.
BMC will pitch the new offering to the New Zealand market through partners, chiefly Planwell Technologies, but also Axon and others, Dodds says. Planwell is strongest of the service-desk side while other partners have strengths in the other areas. BMC will be encouraging its partners to collaborate on deals.