launches mobile access after buying Sendia

AppExchange now wireless-enabled has bought wireless technology developer Sendia for US$15 million

(NZ$ 23.7 million).

Using Sendia’s technology, has launched AppExchange Mobile, a platform that allows enterprise customers to access on-demand applications from handheld computers and smartphones.

AppExchange Mobile is an extension of AppExchange, the online service, where enterprises can try out and use applications from or from partners that have developed applications compatible with its CRM (customer relationship management) service.

AppExchange Mobile will make it easier for software developers to create mobile versions of their applications, according to Developers can write an application once for the AppExchange platform, and it can then be accessed from mobile devices, including BlackBerry, Palm and Windows Mobile handhelds, without additional development, the company says. Wireless application developers typically have to tweak applications for each device’s operating system.

AppExchange Mobile provides wireless access to’s on-demand applications as well as more than 60 other applications already part of AppExchange, says. Access to the mobile service costs US$50 per user per month, in addition to any access charges from mobile operators. Access is free for customers who subscribe to’s premium “unlimited” service.

Sendia, which is based in Santa Monica, California, has 35 employees. All of its 79 customers are also customers, the company says.

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