Fujitsu NZ finally goes into profit

The company 's new focus is on services rather than product sales

After some years of losses, Fujitsu’s New Zealand ICT business is profitable again.

Australia-New Zealand CEO Rod Vawdrey credits this to a refocusing of Fujitsu’s local efforts, away from product sales to an increasing amount of higher-margin services business. For the year ended March 2006, Fujitsu NZ turned in a $250,000 profit, a dramatic reversal from a $1.6m loss the previous year.

This is on the back of an 8% revenue increase and a 69% profitability increase for the whole of the increasingly integrated Fujitsu Australia-New Zealand business, Vawdrey says.

“More than 50%, heading towards 60% of our business would be services now”, says New Zealand managing director Joel O’Halloran.

Services have constituted a rising presence is Fujitsu’s consulting service, which started up in November last year. They allow the company to advise on IT as a whole, then weigh in with a hardware and software bid to satisfy the needs identified, Vawdrey says.

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