Progressive Enterprise's PR agency responds

Last week FryUp had an item about how Progressive Enterprises allegedly were about to rent out email mailing lists with addresses of Onecard loyalty card customers; here's the response from Progressive Enterprise's PR agency:

Top Stories

- Back to normal

- Progressive Enterprise’s PR agency responds

- Full rate, but jammed road ahead

Silly feedback

I fear there was just too too much silliness last week. It seems to have been appreciated, but also elicited some odd feedback like a message from avid FryUp reader Daniel in Australia. Now Daniel thought I would appreciate one of these:

- Revenge is a dish best served stuffed

… which of course makes me wonder what it is that he’s really trying to say.

Hmm. That’s it, I need to take up a sport!

- Extreme Accordioning

PitSwD

Maddest mashup so far…

- Picard in the Sky with Diamonds

Things to make time go faster

- Little birds who talk about obscure bands and make stupid jokes.

- Very, very questionable content indeed.

Progressive Enterprise’s PR agency responds

Last week FryUp had an item about how Progressive Enterprises allegedly were about to rent out email mailing lists with addresses of Onecard loyalty card customers; here’s the response from Progressive Enterprise’s PR agency:

“Hi Juha

Regarding your article in the recent Computer World NZ FryUp - I would like to clarify some of the information presented in your story.

Onecard is a programme where cardholders can opt out of receiving Onecard communications when they join the programme or at any time thereafter. All offers presented to Onecard holders are made solely by Onecard.

PEL does not sell Onecard holders' email addresses. Onecard sends relevant offers to cardholders on behalf of FMCG brands in the form of a Onecard communication either through traditional mail or via email, but at no time is private customer information, including email addresses, sold to any external source.

Customers will only receive email offers that are of benefit and relevance to them and can be redeemed at Foodtown & Woolworths. PEL has a customer contact strategy in place to strictly limit the number of Onecard emails any one customer receives.

We would appreciate you making the above points clear to your subscribers.

With thanks and kind regards

Leanne

on behalf of Progressive Enterprises

http://www.peadpr.co.nz

Just to recap, this is what Bridget Lamont was quoted as saying in the Herald:

‘Marketers can now "rent" information for email campaigns from the 1.5 million-name database.

Marketing Association chief executive Keith Norris said the move was new for sellers of fast-moving consumer goods. Progressive Enterprises' loyalty programme manager, Bridget Lamont, said companies previously ran traditional direct marketing campaigns using the data, but email gave an additional, low-cost channel.

The company had email addresses for about 15 per cent of Onecard members, but was aiming to collect more.

The system was being opened up to external operators this week.’

In other words, Onecard and PEL will send out commercial email to card holders on behalf of other companies that pay them to do so. The cost is $2.31 per Onecard holder for low volume campaigns, dropping to $1.56 each for bigger mail outs.

Clients that use Onecard records will not have direct access to them, apparently, and customers can opt out of receiving messages. Nevertheless though, I remain alarmed by this “proxy spamming”. It’s good that the companies in question don’t get to see cardholder data, and sure, there’s an existing business relationship between Onecard and the customer but... it still doesn’t seem right.

What if all loyalty card programmes start to do this? The reason people get the loyalty cards is to get discounted pricing on items, and not to receive more unsolicited bulk email than they already do. Is that really so hard for marketers to accept?

I for one will not give out my real email address anymore – and it’d be nice if PEL fixed the Onecard site which won’t let me log in to edit my details.

Full rate, but jammed road ahead

Despite doom and gloom claims from Telecom that “unconstrained” (read: DSL operating normally) broadband would cause line noise chaos and leave farmers and others connectionless, from October 25 there will once again be full-rate DSL.

Luckily, it won’t be the full-rate DSL of yore, with its low data caps and the ruinously high overage charges that accompanied them. Instead, Telecom has set reasonable wholesale prices for the unconstrained service, even though you have agree with Ihug that wonders why there’s it costs $10 more to have little bit faster upstream.

Oh, and interleave, the error correction that adds so much latency or delay, can now be turned off by customers. Should you be excited then? Probably not, because Telecom has yet to upgrade its data backhaul network to match the increased access speeds. We’ll see how it goes but if the network is already congested with the lower speed services, I can’t see how performance will get any better with full-rate broadband.

And no, it has nothing much to do with line noise or increased power.

- Full steam ahead for unconstrained DSL

- Ahem. Full Rate DSL is back soon, if anyone cares

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