When Robin van der Breggen, New Zealand managing director of Dutch-based business process management software vendor Mavim, went to the New Zealand embassy in Holland he came across Priority One, an organisation which champions development in the Bay of Plenty.
Van der Breggen was after background information so he could set up a Mavim subsidiary in New Zealand. Seeing the opportunities and lifestyle aspects of the region convinced him that it wasn’t necessary to establish Mavim’s New Zealand operation in one of the main centres.
While he still gets the occasional raised eyebrow when he tells potential customers and business partners that Mavim New Zealand is based in Tauranga, “They usually say ‘Oh, that’s logical’” after he explains why he set up there, he says.
Much of his work, such as running internet-based product demonstrations and training, can be done from the company’s Tauranga base. And as for face-to-face meetings, “I’m flexible. If a client in Auckland wants to see me the next day, I’ll fly there,” he says.
Van der Breggen is working on establishing a network of resellers in New Zealand’s main centres, so clients based there will have their immediate needs met that way.
The local Mavim subsidiary was established in March.