Salesforce appoints founding country manager

Former local Oracle CRM head represents Salesforce from small office in Auckland

Former local Oracle CRM head Aden Forrest has jumped ship to, becoming the hosted CRM vendor’s inaugural New Zealand country manager.

It is the second time Forrest has been a founding country manager — he started Siebel Systems’ New Zealand branch in August 2005, shortly before Oracle bought Siebel.

Oracle’s purchase of Siebel is one reason he decided to join Salesforce, he says.

“I’ve been focused on growing organisations from the ground up.

“With the acquisition of Siebel, Oracle now has a great [CRM] presence in New Zealand and great sales representation, but a lot of the entrepreneurial aspects that were in the Siebel role when I took it on faded with the Oracle buy.”

He also cites the value proposition of on-demand CRM software for small-to medium-sized New Zealand businesses and says while Oracle has on-demand offerings, Salesforce’s pure on-demand model was another attraction.

Forrest became head of Oracle’s combined Siebel, Oracle and PeopleSoft CRM unit in April.

He is representing Salesforce from a small office in Auckland and says there are plans to move to bigger premises next year.

An Oracle spokesperson says Oracle is "actively looking for a replacement for Aden, and [has] interviewed a number of high quality candidates."

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