Oracle has unveiled a scheme to promote its Siebel CRM products to small and medium-sized enterprises.
Following its acquisition of Siebel last year, Oracle has refined its CRM offerings, which also include CRM capability from both its PeopleSoft buy and the CRM module in its E-Business Suite.
The new offering takes the Siebel CRM product into the SME market and is available in on-premise, hosted and hybrid versions. It will be sold through the reseller channel.
Oracle Asia-Pacific CRM president Will Bosma says that while the adoption of hosted CRM — through providers such as Salesforce.com — is growing, some users are reluctant to have sensitive data housed in a hosted format and are thus still choosing on-premise CRM systems.
He cites Gartner research which predicts that by 2010, 75% of all CRM applications will still be on-premise.