AA maps out future with GeoSmart

The AA acquires eleven GeoSmart staff

The New Zealand Automobile Association has acquired in-car navigation and mapping technology provider GeoSmart.

“The AA represents mobility, and this partnership with GeoSmart will benefit every motorist in the country,” says Pete Blackwell, general manager of AA Tourism.

“You can’t separate the AA and maps — they are intrinsically linked. However, we have come a long way since the days of the basic tourist map. The advent of the web and portable technology devices in recent years literally means we are moving with the times, this type of technology is the way of the future."

GeoSmart drives virtually every public road in New Zealand to map them — over 94,000 km — to create a full turn restriction database, says Phil Allen, general manager of GeoSmart.

“The integrity of that data can now be even better maintained on an ongoing basis with the help of the AA Roadservice fleet and local staff [that] drive our roads,” he says.

The AA has acquired eleven staff from GeoSmart, which increases AA’s original mapping capability. The combined teams will be relocating to new premises on the North Shore next month.

GeoSmart and the AA jointly developed the AA SmartMap in 2005.

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