Yahoo!Xtra has appointed Kevin Bowler as chief executive officer of Yahoo!Xtra, its new online joint-venture.
Bowler, who is currently general manager consumer marketing at Telecom, starts with Yahoo!Xtra in July.
Bowler joined Telecom in 2003 from New Zealand Dairy Foods, where he was general manager of the beverages division. Prior to that he was the general manager of marketing for bakery products at RHM Foods in the UK.
He has also spent time in the advertising industry directing accounts for Air New Zealand and Cadbury.
Bowler is credited as a key part of the team that turned-around of the company’s mobile business with the launch of T3G and the introduction of $10TXT.