HP thrives off Kiwi drive to mobility

The company's local market share is north of 30%, says IDC

Hewlett-Packard has bested its worldwide notebook market-share lead in New Zealand by a wide margin as consumer and business users migrate to mobile computing in force.

Market data from DisplaySearch gives HP a 20% share of the global notebook market, but according to IDC New Zealand, the company’s local market share is north of 30%.

IDC analyst Liam Gunson says the New Zealand market is particularly strong in terms of notebook sales, with consumer demand being especially powerful in 2006.

“Noteboooks have been the dominant form-factor in the consumer space for quite some time,” says Gunson. “Migration is much faster in consumer than in the commercial space.”

Gunson says over 40% of business PCs sold in the last quarter of 2006 were notebooks, while in the consumer market that figure hit 55%. Notebooks took an overall shipment lead in the New Zealand PC market for the fist time in the second quarter of last year, he says.

“It’s definitely the growth area,” he says. “Desktop sales contracted 7.5% in 2006 over 2005, while notebooks grew 23%.”

He says HP finished the year with an extremely strong quarter, a taking 40.7% share of the notebook market. However, Gunson believes this is not typical and could be the result of a lot of stock shifting into the channel ahead of the launch of Microsoft’s Vista operating system. Overall, HP enjoyed a 32.4% share of the market in 2006.

Gunson was not prepared to reveal market-share figures for any vendor but the market leader. However, DisplaySearch’s global figure for notebook sales in the fourth quarter put HP on 20% share, ahead of Dell on 15%, Acer on 13.3%, Toshiba on 9.8% and Lenovo on 8.4%.

HP and Acer both grew strongly, with the former likely to take Dell’s second place if this performance can be repeated. Dell’s sales fell 2% in the period, while Toshiba added 5%.

Overall growth in the segment was 14.4%.

— Additional reporting by Ben Ames

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