State-owned broadcast infrastructure company Kordia has teamed with Nokia to launch New Zealand’s first broadcast mobile television demonstration in Auckland.
The system uses DVB-H capable cellphones, to receive transmissions from Kordia’s Waiatarua site in West Auckland, rather than the usual streaming offered by other providers.
Kordia CEO Geoff Hunt says that the broadcast quality is a key point of difference for Kordia’s demonstration service.
“Mobile TV is very much a novelty in New Zealand. This demo has been devised to test the quality of the service, explore business models for partnerships, and to gauge consumer enthusiasm and potential demand,” he says.
He says the quality of the image is compelling even with a screen not much bigger than a normal cell-phone.
“Whether or not New Zealanders will ever evolve into population who want to watch television ‘on the move’ is another question," he says. "We’ll be keeping a watching brief.”
Bruce Webb, experiences manager of Nokia Multimedia, says Nokia has been pioneering the introduction of DVB-H enabled broadcast mobile around the world.