NZ startups to benefit from Microsoft initiative

New Zealand is one of five countries in the Asia-Pacific region to benefit from the web-based initiative

New Zealand startup companies are being offered more growth opportunities as part of a new Microsoft initiative to drive high-tech growth.

New Zealand is one of five countries in the Asia-Pacific region to benefit from the programme, launched at the Microsoft Government Leaders Forum (GLF) in Beijing.

The web-based initiative is designed to bridge the gap between entrepreneurial high-tech growth companies and the complicated network of venture capitalist and government ecosystems.

In the initial phase of the global initiative, companies in Australia, Malaysia, New Zealand, the Philippines and Singapore will be offered cross-border growth opportunities across the Asia-Pacific region.

Microsoft, Intel, Red Herring, Group Intelligence and Asian Venture Capital Journal all participated in the launch of SoftwareAP.net.

With support from each of the participating governments, the initiative is aimed at accelerating the growth of software and web service providers by providing them with access to funding networks, government assistance, and low-cost, high-value business development services.

The goal is for the SoftwareAP.net business community ecosystem to comprise more than 70,000 information communication technology (ICT) companies across the Asia-Pacific region.

The initiative will also help software companies and participating governments gather valuable census data about the business growth and financing needs of each country’s software economy.

Microsoft director Sal Carrera says SoftwareAP.net will provide a simple but valuable link to the New York-based tech vendor community with the heart of a vibrant Asian economy.

“Leveraging the web for trade development is one of our key growth strategies, as our charter membership in US-Channels.com shows,” Carrera says.

High-tech companies will register their interest in attracting investment and capital by filling out an “investment readiness test drive” questionnaire online.

If the company scores well enough and wants to apply for funding, SoftwareAP.net will direct it to the appropriate investment channel, including venture capital, angel investor, private equity or debt finance.

For venture capitalists, a profile of their fund will qualify which deals, industries and geographic regions they like to invest in.

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Tags red herringsoftwareap.netMicrosoftweb-basedintel

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