According to research from online measurer Hitwise, YouTube is set replace the BBC as most visited general entertainment site for British web surfers, if current trends continue.
Although the BBC currently leads the pack, the gap between the two is narrowing. The BBC site has been ranked as the number one entertainment website over the past two years, and YouTube has held second position since October 2006. The BBC site currently ranks 14th among all categories of websites with 0.82% of UK internet visits compared to YouTube's ranking of 25th with 0.81% of visits.
The BBC currently allows a number of programme clips to be shown on YouTube.