Snapper officially launched its smartcards in Auckland this morning and is hoping take-up will match that in Wellington, where CEO Miki Szikszai says the average user makes 300 transactions per year.
At the launch event, Szikszai noted that Auckland’s Green Cabs is accepting payment by Snapper card and other taxi firms in the city will follow.
Several retail chains are also on board, including Subway, FIX and City Convenience stores. More retail brands that accept Snapper will be announced soon, he said.
A number of independent retailers have also signed up to Snapper, and Szikszai said “this will change the model for sole traders”.
Upcoming initiatives around Snapper include a deal with an events provider, which will see the smartcard used to pay for tickets, and food and drinks.
Snapper’s technology is an integral part of Auckland’s integrated transport ticketing project and while there was no official announcement regarding that at today’s launch, a media release distributed at the launch notes:
“Snapper continues to work in close partnership with Auckland Transport and Thales to bring the Auckland integrated fares system to public transport in the Auckland region.
“Auckland Transport will announce significant developments to the phased implementation of Auckland’s integrated ticketing system soon.”
While the final version of the integrated ticket won't be ready in time for the Rugby World Cup, a prototype ticket will be available, allowing visitors and locals attending matches to catch buses, ferries and trains seamlessly.
The name and branding of the ticket will be announced later this year; the Snapper cards launched today are a separate venture.