IT buyers positive on Web 2.0, researcher finds

The preference is for big-name vendors, however

A majority of IT buyers see Web 2.0 in a positive light, but CIOs would prefer to buy the emerging technologies in suites from larger incumbent vendors.

That’s the gist of a recent survey by Forrester Research, of 275 IT buyers last month on “Web 2.0” technologies. About 16% said they are hearing about Web 2.0 from vendors all the time, and 50% said vendors pitch Web 2.0 technologies to them from time to time. About 20% are hearing from vendors on the topic, but rarely, and 11% reported they haven’t been pitched Web 2.0 technologies by their vendors.

Close to all respondents, 97%, said they were familiar with Web 2.0. Forrester says as the Web 2.0 market grows it will consolidate, which could please enterprise CIOs.

In March, Forrester polled about 120 enterprise CIOs about Web 2.0.

“Overall, 61% of respondents indicated that they would prefer both a suite solution and a large incumbent vendor,” the company says. “The deck appears to be stacked against small pure-play vendors. Integration issues, longevity concerns and the occasional lack of polish send CIOs looking for other options.”

Nearly three-quarters of the CIOs polled said they would be more interested in Web 2.0 technologies if they were offered as a suite, Forrester says, pointing to “the Web 2.0 snowball effect” in which involves the adoption of many Web 2.0 technologies following successful use of one. These CIOs wanted to see the technologies integrated because of the cost and time associated with doing the integration in-house.

Survey respondents also want the technologies integrated into their back-end systems, which leads them to want to see Web 2.0 suites from incumbent vendors. Forrester found that 93% of the CIOs survey using six Web 2.0 technologies would rather get the products from such vendors as Microsoft, IBM or Oracle than from smaller, pure-play vendors, such as Socialtext, NewsGator or MindTouch.

“Few CIOs view Web 2.0 as a passing fad, and, as a result, most are not ready to hitch their wagon to a small vendor that may not exist in three to five years — even if it might have better technology,” Forrester says.

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