Computerworld has posted boosted readership for the year and six months ended 30 June 2007.
Readership of New Zealand’s leading IT news source increased from 36,000 to 38,000 for the year, according to Nielsen Media Research. For the six months ended 30 June 2007, readership was even higher, at 41,000, up 14%.
The result echoes a significant increase in domestic traffic to the Computerworld website, which is up 18% for the first half of 2007 over the same period in 2006, according to Nielsen Netratings data.
Computerworld continues to work at improving the quality of its circulation, with a major validation exercise over the last few months and several subscription promotions beginning in the second quarter. Investment has also been made in a new subscription management system.
In addition, Computerworld is back in Air New Zealand lounges around the country, making it even more accessible to business and IT readers.