Microsoft buys jellyfish

shopping site bought

Microsoft has acquired comparative shopping website, which gives its customers a cut of advertising revenue from retailers, offering a rebate on purchases made through the site.

Microsoft sees as a way to augment its e-commerce and search offerings. It revealed the acquisition in a blog posting last week, but did not say how much it paid.

"We think the technology has some interesting potential applications as we continue to invest heavily in shopping and commerce as a key component of Live Search," the blog announced.

Advertisers choose the level of commission they will pay to for sales made, at least half of which says it will give back to purchasers as a rebate. ranks products according to the price including that rebate.

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Tags technologyMicrosoftjellyfish

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